🎙️ We’re joined this week by Will & Erin from First Crop—a team that’s changing how we think about cannabis by focusing on more than just high THC. With a new Best in Grass award under their belt, they’re gaining momentum. We also get into the evolving landscape of New Mexico’s cannabis industry—falling prices, shop closures, and a clear split between two groups of consumers. One’s catching on to the high THC hype… the other, not so much.